The main argument against allowing the uncontrolled airing of DTC advertisements on the media is that, they influence sick people to select various brands of medicine that they may not need medically. While this might be allowed for consumer products it is simply irresponsible to employ those tactics on medical drugs.
As being misinformed about a drug will have much more drastic consequences than being misinformed about most other products. Individuals and organizations are bound to do what is morally right in spite of the consequences. Forbes Magazine, 15 Feb.
In addition, the theory of Kant argues that it is not the consequences of the actions that matter but the motives of a person.
These two countries have some of the highest rates of literacy that means that a large part of the population can understand the risk, benefits and consequences of DTC drug marketing.
In the modern economy, the medical practitioners are more inclined to provide consumers with the medicine that they demand instead of advising on the best drugs to take. Most of the advertisements are normally done by professionals and not medical practitioners who understand the consequences of their speech.
University of Missouri-Columbia, Who Wants to Know? The citizens of the US and New Zealand may continue suffering in the hands of the private medical sector. The aggressive marketing of expensive drugs directly to consumers has increased the amount of purchases made by sick people.
Those side effects while rare can be quite disturbing and can lead to people refusing to take the drugs advertised for fear of those rare side effects. These two motives already show a conflict of interest as most of the information is designed not to inform but to sell.
The issue with Pharmaceutical Advertising by Vencedor on April 7, - 3: DTC advertising is regulated by the Food and Drugs Administration agency that sets out the annual revised guidelines for pharmaceutical drug promotion.
In his article LaMattina explains that the ads are not only harmful to consumers but can also be extremely problematic to the companies themselves.
Go ahead, place your order now, and experience our exquisite service. Accessed on 31 August This causes problems for both the consumers and the companies as people will not want to take medicine that can drastically improve their lives and companies themselves will not sell their product.
The details of the case are set forth on pp of your text. Your paper should come to a definite conclusion concerning the case. While it is true that there are possible benefits, other than the monetary ones, from the presence of the Direct to Consumer advertisements of Pharmaceuticals, such as informing people of new breakthroughs in medicine, and making consumers ask their doctors about alternative treatments, they are far outweighed by the possible risks.
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These adverts prompted patients to diagnose themselves that may be fatal for them later. Life saving medication should not be treated as a product to sell. The primary targets of direct to consumer advertising are the patients rather than the healthcare experts or other stakeholders.
Whether you decide the advertising is ethical or unethical, argue your case from a deontological point of view. Direct-to-Consumer Drug Advertising from a deontological point of view Direct-to-consumer advertising or DTC advertising refers to the mode of marketing that involves mainly medical products.
The advertisements cunningly lie to the consumers by manipulating their thoughts and hiding the truth about the drug.
Using this argument, the DTC approach to bringing more pharmaceutical information to the consumers can be argued as being highly moral and economically beneficial Mintzes Contact our live support team for any further inquiry. Although direct-to-consumer marketing of pharmaceutical drugs is packaged as trying to increase the levels of consumer knowledge among patients, the real intention of DTC advertising is to drive choice among consumers.
The duty of the FDA and the government is to provide an opportunity to drug companies to communicate direct with their potential consumers. While this is very restricted around the world, there are few countries around the world that allow this kind of advertisement to take place.
Consumers were most likely to be given a drug if the mentioned it by name.Immanuel Kant emphasizes the duty rather than the consequences of the actions from BUSINESS at Dowling College This proves, in terms of deontological approach, that direct to consumer advertising of prescription drugs is morally right because the companies fulfilled their Deontological Approach to Direct to Consumer Advertising %(6).
Beforeprescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in This ruling was passed on the condition that warning information was provided about side effects and other dangers.
Deontological Point Of Direct To Consumer Advertising For Prescription Drugs Deontological Ethical Analysis of Direct -to- Consumer Pharmaceutical Marketing In Deontological ethics, morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62).
Advertising Direct-to-Consumer Television Advertisements Correcting Independent Third-Party Misinformation About Prescription Drugs and Medical Devices (PDF -. Oct 23, · View the final report summarizing the three direct-to-consumer advertising surveys at Prescription Drug Promotion Research.
More in Information for Consumers (Drugs). Therefore, the representation of pharmaceuticals in the media in form of Direct to Consumer advertisements is unethical in both Deontological and Teleological perspective.
It fails in a deontological point of view as possible life saving medicine are treated as simple consumer products and people suffering from diseases that those drugs treat.Download