This marked a dramatic revival for Inventec, an original design manufacturer ODM of laptop computers, servers and other hightech products. Even the name of her company, Trusty Technology Services does little to tell prospective customers exactly what services she performs.
Maribel engaged in limited advertising and established a small customer base. This is expensive in the short run, but is necessary to compete with a well-established competitor. Advertising has not been accounted for. Her opportunities are few. Once she begins to establish a customer base, offer incentives to keep them.
She is trying to get to a targeted audience but using mass marketing techniques.
Maribel also needs to target her advertising. However, the longer and deeper it is applied, the more the users will appreciate how PLM changes work efficiency and even work attitude.
In other words, despite the fact that Inventec has done quite well in expansion and decision making, strategic direction as well as determination of sustainability in the past, the unavoidable occurrence of competitive environment for it ultimately led it to the result of a shrinking profitability figure.
She should target her advertising to summer papers, beach circulars, restaurant ad space, and ads in papers where people have their permanent homes.
She could possibly find a niche market for her services, and promote the differentiation of her services over his competitors. If there were excess demand, Maribel would be able to absorb that demand with her new business.
As mentioned before, her marketing is not focused and is wasted on advertising that does not target her desired customer base.
People who need services performed will turn to the local Yellow Pages first, as the phone book is usually kept as a reference for services available. Being the founder and sole employee, Maribel has little concerns when it comes to human resources. Her weaknesses include a non-established customer base, an established, entrenched competitor, and a market that shows little opportunity for growth.
She should also increase the available startup capital.
Discussion and Policies Maribel has made some errors in setting up her business. The initial number of users exceeded Marketing Strategy We will write a custom essay sample on Case Study: It had also caused confusion on the part of users who had to deal with too many portal pages.
Normally speaking, the drivers of the average profitability of the Original Design and Manufacturing industry would be as follows: This increase in sales was accompanied by a slower increase in headcount as employees were working more efficiently.
InInventec assembled senior executives to form a PLM implementation committee. This has given us the competitiveness we enjoy today. They also integrated ERP, the business database, computer-aided design CAD and FIS to enable the circulation of internal information and to prevent errors and incompleteness caused by repeated data input.
She should have asked herself if there was a customer need to be filled by another technology company. Having worked for Fletch in the past, she should be familiar with his customer load. She could also advertise in local restaurants, and possibly rent ad space on a billboard.
Based in the resort town of Petoskey, Michigan, she has a year round area population of 10, growing to more than three times that during the summer months.
Maribel also is not targeting her marketing to her potential customers. She should narrow her scope of services to specialize in a smaller area.Running Head: TRUSTY TECHNOLOGY SERVICES Case Analysis: Trusty Technology Services Case Analysis: Trusty Technology Services Maribel Mendez has been struggling with her technology business since she started it in Based in the resort town of Petoskey, Michigan, she has a year round area population of 10, growing.
As a global ICT (information and communications technology) leader, Inventec is talent-oriented, attaching great importance to ensuring employee welfare. Case study: How Inventec promotes employee welfare. July 9, case studies Views. As a global ICT (information and communications technology).
Inventec Cast Study. Save. Inventec Case Study. For Later. save. Related. Info. Embed. Share. the reliance on frequent technology innovation determined the high industry’s inherent risk.
Switching costs There were very little costs involved in switching between different companies (“it might take them three weeks or three months.
The “unsung hero” of the revival, according to Inventec management, is the company’s product lifecycle management (PLM) system – Teamcenter® technology from Siemens PLM Software. “Major IT companies have almost made PLM a criterion for the selection of ODMs,” says killarney10mile.com, system engineering director at Inventec.
Inventec Corporation Case Study Inventec Corporation lies in the ODM industry which designed and manufactured electronic products for client companies that marketed the products globally.
Despite its growth and size, Inventec is not very profitable for the following reasons. Inventec Corporation Case Study Inventec Corporation lies in the ODM industry which designed and manufactured electronic products for client companies that marketed the products globally.
Despite its growth and size, Inventec.Download